About the Lab
Object Minimalism Lab is a Mink project founded in London in 2024. We research, document, and facilitate the reduction of everyday objects in personal and professional environments.
We started with a simple observation: most people own far more than they use. Not slightly more — dramatically more. The average household contains hundreds of objects that serve no current function, hold no genuine emotional significance, and haven't been touched in months or years.
Object Minimalism Lab was created to address this systematically. We don't sell storage solutions. We don't offer temporary tidying. We help people fundamentally reconsider their relationship with physical objects — then act on that reconsideration.
Based at 9 King Street in London's Covent Garden, we work with individuals, families, and businesses across the UK and internationally. Every project follows our tested methodology: audit, score, edit, maintain.
We are a project of Mink, a studio focused on clarity-driven design and consultancy.
Our Journey
Object Minimalism Lab launches as a research project within Mink. Initial focus on documenting object density in London households.
We begin offering private consultations. Our three-lens scoring system is developed and tested across 20 initial projects.
We expand into workspace reduction for design studios, agencies, and small businesses. The methodology proves equally effective in professional environments.
Our room-by-room reduction guides are published online. The kitchen guide becomes our most-read resource, shared widely in design communities.
We begin working with clients in Europe and North America. Remote audit methodology is developed for international consultations.
The Team
Former architect. 12 years in spatial design before pivoting to object reduction. Believes every room tells a story — and most stories need editing.
Background in behavioural psychology. Studies how people form attachments to objects and develops strategies for healthy detachment.
Trained in interior design in Tokyo and London. Brings a cross-cultural perspective on minimalism, informed by both wabi-sabi and European functionalism.
Our Values
We tell clients what we observe, not what they want to hear. A truthful audit is the foundation of meaningful reduction.
We never remove an object without consent. Every decision belongs to the client. We provide the framework; they make the choices.
Removed objects are donated, recycled, or responsibly resold. Nothing goes to landfill if there is any alternative.
A one-time purge is not minimalism. We build systems and habits that prevent re-accumulation over years and decades.